All about 99
99 Brand is a flavored spirits brand that originated in the United States, launching 99 Bananas in 1997. As the name suggests, 99 proudly bottles all its drinks at 99-proof, providing an extraordinary 49.5% alcohol by volume (ABV). Produced by Polynesian Products Co. under the Sazerac Company umbrella, the brand is known for its bold, vibrant taste profiles that deliver intense fruit and flavor explosions.
The story of 99 Brand revolves around delivering dynamic flavor experiences that stand out in shots, mixed drinks, and party settings. Since its debut with 99 Bananas, the brand has expanded into one of the most extensive collections of flavored spirits available. Today, 99 is associated with lively occasions, bold flavors, and social celebrations.
Alongside fruit-forward options, the portfolio supports internal category discovery through collections such as Chocolate and Sweet Liqueurs, which lean into dessert-style flavor profiles and mixable formats, ranging from classic profiles like Apples, Peaches, and Watermelons to inventive options such as Blue Raspberries, Root Beer, and Mystery Flavor. In addition to liqueurs, the brand offers multiple extensions: the 99 Spirits Collection, including vodka and tequila variants; 99 Sippers, flavored mini-spirits; Party Packs, in assorted bottle bundles; and 99 Hard Seltzers with intense fruit flavors.
The brand also extends beyond liqueur into spirits such as American Whiskey, as well as other categories featured across the broader 99 lineup. The brand is positioned as a fun, approachable choice for younger adult drinkers seeking bold tastes with an energetic personality. Its high proof and variety of vibrant flavors make 99 Brand popular in nightclub, bar, and party contexts, as well as for creative at-home cocktails and group festivities. Recipes and suggested pairings on the brand site encourage consumers to explore 99 Brand beyond simple shots, blending it into mixed drinks that emphasize flavor contrast and intensity.
99 Brand continues to evolve with new launches and interactive campaigns that engage its audience, such as mystery flavor reveals and social promotions that celebrate its unique identity. Whether enjoyed straight, in cocktails, or as part of a mixed party experience, 99 Brand emphasizes fun, flavor diversity, and spirited social enjoyment.
Here are some of the best 99-brand flavors to try.
