Experience the rich heritage of Pimm's The Original No. 1 Liqueur. The rich amber hue comes from infusing lots of lovely gin with herbal botanicals, caramelized orange, and delicate spices. We could go on about the layers of flavors and that, but it's probably better if you start drinking it. Our 50 proof, Pimm's No. 1 Liqueur, is produced from Great Britain and was established as a brand in 1840, meaning that our delectable gin-infused drink is right at home in the gin capital of the world for a little over a century. In the 1840s, James Pimm made his No.1 Cup after realizing customers stayed longer when they sipped, rather than slugged, their gin. With a humble beginning in an oyster bar, the gin-based drink James created and served would become his signature small tankard. Now, almost a century later, Pimm's is still being enjoyed worldwide. Pimm's The Original No. 1 Liqueur is the perfect drink for sharing, making every occasion extra special and deliciously memorable. Take a jug (or long drink glass) and fill it with ice. Mix one part Pimm's No. 1 Liqueur with three parts chilled lemonade. Then add some mint, cucumber, orange, and strawberries - and enjoy!