Lone Star Brewery, established in 1884, is Texas's first sizeable mechanized brewery. The brewery, founded by Adolphus Busch of Anheuser-Busch in collaboration with a group of San Antonio businessmen, significantly impacted the state's brewing landscape.
Lone Star Beer proudly carries the title "The National Beer of Texas," a testament to its enduring legacy and ability to refresh generations of Texans. It has become integral to Texan culture, whether enjoyed at laid-back backyard gatherings, sipping by the plentiful waters that grace the state, or occupying a front-row spot at your favorite live music show.
Lone Star's popularity increased dramatically in the 1970s, mostly due to the "Cosmic Cowboys of country music," who embraced it. Jerry Retzloff, a former marketing and promotions manager for Lone Star Beer, was the driving force behind this period. His tight ties to the legendary Willie Nelson, the thriving Austin music scene, and their Giant Armadillo mascot helped the brand reach new heights.
As Texas continues to evolve, Lone Star Beer stands as a symbol of everything cherished about the Lone Star State. It remains a steadfast companion during moments of celebration and enjoyment, firmly rooted in the spirit of Texas. With its rich history and persistent presence, Lone Star is a beloved Texas icon that embodies the essence of good times in the Lone Star State.
