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In 1846, Francesco Peroni established the first Peroni brewery in Vigevano. By 1963, The Peroni family had a vision for a beer with a pale, golden color more reminiscent of Prosecco than the darker beers of the time. The result was Peroni Nastro Azzurro, a refined beer with a distinctive crisp and refreshing taste and a balanced aroma, and the perfect accompaniment to the flavourful foods of the Mediterranean. Today, Peroni is the most vastly sold Italian beer in the world. The beer's personality is bold, spirited, authentically Italian, and effortlessly stylish. With it's clean refreshing taste it is the perfect beer for when you are relaxing at home, enjoying an informal night with friends or celebrating anything special.