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Campari is a contemporary and charismatic classic that has remained unchanged throughout the years to the original formula. Campari is an Italian aperitif liqueur. Campari Liqueur is an infusion of bitter herbs, aromatic plants, and fruit in alcohol and water. The blend is a secret family recipe, originally created by Gaspare Campari in 1860 in Novara, Italy. Its vibrant red color, intense aroma and distinctive bitter taste make it extremely versatile, and the perfect base for some of the most famous cocktails around the world. Campari Bitter Liqueur is ideal for the Negroni: It can be served either straight up or on the rocks. Enjoy!